Red Flags
Extinction Rebellion
Extinction Rebellion is challenging people across the globe to bring out the rebel inside them — to change their passive thoughts into impactful actions. By inciting the collective mentality, we can actually make a difference.
mock campaign; collaboration; advertising; integrated; brand awareness; immersive experience; contagiousness; gamification; guerrilla; event; installation; out-of-home; social media; web; non-profit; environmental causes; reforestation.
Examples of XR local groups that would engage with the movement.
The Acts
Act 1.
News mentioning the first Act.
Act 2.
Act 3.
XR Official website containing all information related to the events and their locations.
Act 4.
XR + Depave Instagram stories.
Act 5.
XR Instagram posts from different locations showing their progress.
Act 6.
Red Flags - Extinction Rebellion (mock campaign)
Mock campaign | Group Project
CREDITS:
UK Flag flying halfway picture from the UK Parliament. At Twitter. Modified.
Waving Flag mockup by user6702303. At Freepik.
London Street picture by ALadyInLondon. At Instagram. Modified.
Building side, “Blank canvas” by Andrew Fleming. For Business Insider. Modified.
Volunteers working (for IG stories) by Depave. At Facebook. Modified.
Dandora renovation pictures by Believers. At Public Space Network.
Korogocho renovation pictures by Komb Green Solutions. At Public Space Network.
Crowds outside Buckingham Palace in London, England. For National Post. Modified
Realistic Flag Mockup. Unblast. Modified.
Strategy, art direction, and production: Isabela Hayashi de Sena & Tania Kopper.