Build A Bud
Budweiser
Budweiser is here to praise each unique individual for being authentic to themselves. Anyone can be eternalized in their packaging. So use your imagination and discover what represents you best. Let's Build a Bud, celebrate ourselves, friends, or family, and pass it on!
mock campaign; collaboration; advertising; branding; integrated; branded experience; interactive; customization; packaging; app design; point-of-purchase; out-of-home; social media; beverages; self-identity.
For all you do,
this bud's for you!
Limited-edition bottles will be placed in liquor and grocery stores to introduce the new Build A Bud app. The packages will invite the audience to memorialize themselves or friends by creating design bottles through the app or at stations (vending machines with ID verifier - 21+).
Build A Bud - Budweiser (mock campaign)
Mock campaign | Group Project
CREDITS:
Character illustrations from Open Peeps, by Pablo Stanley. Modified.
3D hands mockup by Pausrr. Dribble.
Project management: Isabela Hayashi de Sena.
Strategy and art direction: Katrina de Guzman & Isabela Hayashi de Sena.
Production: Lashe Boudreaux, Katrina de Guzman & Isabela Hayashi de Sena.