Never Dull
Melissa X Lazy Oaf
Most of us are only familiar with one side of ourselves, but little do we know we are not singular. We are multiple. Melissa X Lazy Oaf incentivize girls to discover all of their colors, not only the ones they are used to. Why pick only one style to identify with if we can be them all.
mock campaign; collaboration; interdisciplinary; advertising; photography; integrated; brand awareness; product launch; out-of-home; social media; print; web; fashion; footwear; contradictions; versatility.
The multifaceted shoes for
versatile people.
Never Dull: Melissa X Lazy Oaf (mock campaign)
Collaboration Project
CREDITS
Photorealistic Magazine Mockup by Muhammad Muradi. Behance.
Instagram post mockup by alicia_mb. Freepik.
Billboard mockup in urban environment by Freepik.
Project Management: Isabela Hayashi de Sena.
Strategy and art direction: Isabela Hayashi de Sena & Erin Soza.
Production and post-production: Olivia Berry, Isabela Hayashi de Sena, & Erin Soza.
Photography: Olivia Berry.
Styling: Isabela Hayashi de Sena & Erin Soza.
Models: Samantha Mercado & Michelle Ortega.