Slick Brick
Nokia
Humans have evolved, and our phones have too. The difference is, we’re lasting longer. But what’s in our hands gets outdated and discarded constantly. A phone’s performance shouldn’t get worse over time. Just like the iconic Nokia brick phones, their most recent products were designed to last.
mock campaign; collaboration; advertising; integrated; brand awareness; branded experience; interactive; contagiousness; partnership; user-generated content; installation; social media; guerrilla marketing; out-of-home; technology; nostalgia.
Partnership with the artist Jaume Plensa and the Art Institute of Chicago/SAIC.
Hidden Bricks.
The face projections on one side of the Crown Fountain are going to be open to the public. We'll let people take selfies using G50's camera at a tent next to the installation at Millennium Park.
The second tower and social media posts will announce an interactive experience happening around the park and ask the viewers to look for the good old Nokia brick.
OOH ads
Billboards with movement sensors will detect people in bus stops, streets, and subway stations around Millennium Park. The audience will instantly hear the famous Nokia ringtone while the display interacts with them. After answering the call and posting a selfie with the phone to their social media with the #SlickBrick, some will get a chance to win Nokia's most recent product line.
Slick Brick - Nokia (mock campaign)
Mock campaign | Group Project
CREDITS:
The Crown Fountain by Jaume Plensa. 2004.
Portrait of Afro-American woman by Alvarez. Getty.
Portrait of a man in blue crew neck shirt by Ludovic Migneault. Unsplash.
Portrait of a man wearing a V-neck by Joseph Gonzalez. Unsplash.
Billboard mockup at the bus stop. Freepik.
Billboard mockup with city landscape behind by GraphicTwister. Freepik.
Outdoor advertising signage mockup by Dribbble.
Snowfall by Scott Buckley. Soundcloud.
Project management: Isabela Hayashi de Sena.
Strategy, art direction, and production: Isabela Hayashi de Sena & Michael Justiz.