Take A Skate
Moxi Skates
Moxi team invites all women and supporters to participate in a skate march for women’s safety. We want to unite the local community and take over Long Beach. Let’s make a lot of noise, dance on wheels, and own the streets.
mock campaign; collaboration; interdisciplinary; advertising; branding; integrated; immersive experience; event; merchandize; web; social media; out-of-home; brand-film; sports; roller-skates; women's rights; safety on the streets.
We got the wheel power to take over the streets.
Take a skate and make anywhere a place where you can belong and feel safe.
Social Media
Out-of-home
Check out the brand film process!
Take A Skate - Moxi Skates (mock campaign)
Collaboration Project
CREDITS:
Song: "Ain't No Stopping Us Now” by Mcfadden & Whitehead.
Mural wall mockups by Asylab. Unsplash.
Project management, strategy, and art direction: Isabela Hayashi de Sena & Isabella Morrow.
Production and post-production: Isabela Hayashi de Sena & Isabella Morrow.
Motion media: Isabela Hayashi de Sena.
Prototyping: Isabella Morrow.
Photography, videography, photo and video editing: Julia McCartney.
Styling: Isabela Hayashi de Sena & Isabella Morrow.
Model: Yorlieth Avila.