Sense the Senseless

Bath & Body Works

A few of us still believe fairies exist and wander in our realm. Not everyone can see it, but those who dream know the ethereal is among us.

mock campaign; collaboration; interdisciplinary; advertising; photography; integrated; product launch; out-of-home; social media; digital displays; beauty; fragrance; fairytales.

/CAMPAIGNS

Escape from reality.

With Midsummer Dream by Bath & Body Works, you're cast with a spell of fresh and sweet potion from fairytales.

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_banner1_small.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_banner2_small.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_banner3_small.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_mall_small.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_mall_mockup.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_bushelter_small.png

SAV_202130_ADBR_IsabelaSena_IsabellaMorrow_PHOT_ScotClare_P2_OOH_bushelter_mockup.png

Instagram

Digital Displays

Sense the Senseless - Bath & Body Works (mock campaign)

Mock campaign | Collaboration Project

CREDITS:
Banner mockups coffee shop by RawPixel. Freepik.
Bus shelter mockup by Poster Mockup. Behance.
Shopping Center billboard mockup. Unsplash.

Project management, strategy, and art direction: Isabela Hayashi de Sena & Isabella Morrow.
Production and post-production: Scott Clare, Isabela Hayashi de Sena, and Isabella Morrow.

Photography and editing: Scott Clare (OOH and display) and Jake Goldman (stories).
Styling: Isabela Morrow.
Models: Hallie Howard, Scarlet Martinez, and Yixuan Zhao.