Period N’ Play
Lola
Just because it's that time of the month, it doesn't mean you can't have fun. Lola wants you to associate period with pleasure. What was once deemed “dirty” is now the most encouraged way of play.
mock campaign; collaboration; interdisciplinary; advertising; branding; photography; integrated; branded experience; interactive; user-generated content; social media; dating apps; packaging; out-of-home; guerrilla marketing; intimate care; hygiene; sex-positivity; breaking taboos.
In a 30-day challenge happening during valentines month, Lola will use its Instagram stories and highlights to interact with users and get them involved in learning more about their anatomy and preferences while having sex on their period. The brand will also ask questions to get people talking about their experiences positively and unapologetically.
Sponsored ads in dating apps will appear as profiles in users’ feeds. By liking them, people can talk to Lola and complete an informative quiz about their sex lies and menstrual cycles.
Guerilla marketing
An image will appear as people take the free-for-all pads, tampons, and condoms from the wall. Each product carries the message Period N’ Play, to keep the conversation alive.
Packaging
What it will include:
5 period products
5 ultra thin, natural rubber latex condoms
5 all-natural cleansing wipes
1 bottle of personal lubricant
1 convenient pouch for overnights
Period N’ Play: Lola (mock campaign)
Collaboration Project
CREDITS
Billboard Mockup by Cairographs. Behance.
Glued Poster by PixelBuddha.
Wall texture by Reafon Gates. Pexels.
iPhone12 Cray Mockup by Shintaro Nakajima.
Project management, art direction, production, and post-production: Isabela Hayashi de Sena, Madison Laake, and Brenda Romero.
Photography: Genevieve Kerr.
Videography: Madison Laake.
Models: Madison Laake and Brenda Romero.