Be ExtraOrdinary
The Ordinary
With new beauty trends, AR filters, photo editing apps, and new technology coming out every year, it is hard to keep up with the standards and feel confident about ourselves. We get concerned with the silliest flaws and details instead of feeling comfortable in our own skin.
mock campaign; advertising; integrated; branded experience; user-generated content; interactive; out-of-home; social media; web; beauty; cosmetics; authenticity; self-esteem.
Extraordinary people don't conform to the norms.
The faces are covered, blurred, faded… But the structures always reveal themselves.
The Ordinary’s holding company instagram profile.
Exposing your true self to the world is a scary concept for some. And this is why posting a short story using the campaign's filter is the first step to owning your image and showing your bare skin.
Deciem's profile will repost users' stories and save them to their highlights. A link at their bio will redirect the audience to their microsite.
Youtube bumper, display and card ads.
Micro-site
On the microsite, people can easily find what’s best for their skin while also supporting the cause of not surrendering to unattainable beauty standards.
Be ExtraOrdinary - The Ordinary (mock campaign)
CREDITS:
Print ad 1 photo by Thiago Matos from Pexels. Modified
Print ad 2 photo by Breston Kenya from Pexels. Modified.
Microsite background image and print ad 3 photo by Elina Krima from Pexels. Modified
Youtube ad video footage by Cotonbro from Pexels.
Microsite “Explore” photo 1 by RF._.studio from Pexels.
Microsite “Explore” photo 2 by Bruno Thethe from Pexels.
Conceptualization, strategy, art direction, and production: Isabela Hayashi de Sena.