It Is Your Turn!
Lean Cuisine
Everyone wants to spend some quality time with their families, but moms can barely focus on themselves. Lean Cuisine recognized that and decided to bring this conversation to the dinner table. Moms also deserve some time off.
mock campaign; advertising; integrated; brand awareness; interactive; gamification; point-of-purchase; social media; app design; food; frozen meals; equality.
Whenever house duties are unbalanced, time is wasted, and mothers end up working double. We developed a fair system to assign chores and give moms a spa retreat at the Omni Grove Park Inn in Asheville, North Carolina.
P.o.P. 1 - Digital posters on the doors of grocery stores freezers with QR code to download the app.
P.o.P. 2 - Grocery stores' carts with QR code to download the app.
Pinterest sponsored post.
Facebook stickers - messages and comments on posts.
It’s Your Turn app
is the justest way of taking care of your house. Add all family members who want to participate. Any mom, dad, or old enough kid can spin the Cook Roulette to decide who’s the chef of the night. Use our Meal Planner to keep track of the cooks and deliciously healthy dishes. And if you still have no idea what to make for dinner, shuffle our Chef’s Cards. Print them at home, or download our app to find the best recipes to savor with your loved ones.
Now enjoy your night. And don’t forget to decide who’s doing the dishes!
App menu.
Cook Roulette tab.
Chef's Cards tab.
Meal Planner tab.
It is Your Turn! - Lean Cuisine (mock campaign)
CREDITS:
Sunset Boulevard by Woodcutter.
Quiska font by Blankids Studio.
The woman with shopping cart silhouettes by Black Creator 24. From Shuttershock. Modified.
Conceptualization, strategy, art direction, and production: Isabela Hayashi de Sena.
